Resources
Notes from three years of testing AI on real marketing work
What the tools do well, where they fall down, and how to keep the parts of your marketing that customers trust. New articles are added here as they're published.
SEO isn’t dead. Google still handles 13.7 billion searches a day
Why AI-written content keeps landing on page 3 of Google
The future of AI in marketing: market size, martech shifts and what to prepare for
AI and organic marketing: how to use AI for SEO without losing rankings
25 questions to ask ChatGPT to find out if it recommends your business
What happened to brand sentiment after AI-written brand statements went live
AI search visibility: how to get your brand cited by ChatGPT, Google AI Overviews and Perplexity
Two AI marketing workshops from Bill Ross, free to download
One AI assistant set up properly beats five half-configured ones
AI marketing services pricing in 2026: retainers, packages and what you should pay
The should-test: six questions to ask before you ship anything AI made
human2026: a copy-and-paste list of AI writing tells to remove
How to use AI for branding and design work
How to write a brand voice guide with AI
How to test taglines and headlines on AI personas
How to mine reviews for customer language with AI
How to build a competitor positioning map with AI
How to generate and screen brand names and taglines with AI
How to audit a site for brand consistency with AI
How to use AI for mood boards and hero concepts
How to turn a brand into design tokens and CSS variables with AI
How to run accessibility checks with AI
How to get a landing page critique from AI
How to resize one hero image for every placement with AI
How to choose an AI marketing consultant or agency: selection criteria and red flags
How to use AI for SEO content and keyword strategy
How to use AI for content gap analysis
How to use AI to find striking-distance keyword wins
How to use AI for content refresh planning
How to use AI to rewrite title tags and meta descriptions at scale
How to use AI to detect and fix keyword cannibalization
How to use AI to build topic clusters and internal linking maps
How to use AI for search intent matching
How to use AI for technical SEO audits
How to use AI to turn technical audits into a fix list
How to use AI for redirect mapping in site migrations
How to use AI to generate schema markup
How to use AI to diagnose indexing problems
How to use AI to write image alt text at scale
How to use AI for SEO reporting and analytics
How to use AI to write monthly SEO client reports
How to use AI for conversion path analysis
How to investigate a traffic drop with AI
How to use AI for backlink gap analysis and outreach
How to use AI for local SEO
How to use AI for local competitor gap mapping
How to use AI to build LocalBusiness schema for every location
How to use AI to build a location and service linking map
How to use AI for map pack and local SERP analysis
How to use AI for programmatic local pages, done carefully
How to use AI to find and fix local performance decay
What happened to a site’s traffic after it went all-in on AI-written long-form content
AI marketing for small business: an affordable playbook to scale without hiring
The four things that decide whether AI will work for your marketing team
Will AI replace digital marketers? What changes, what doesn’t, and how to stay hard to replace
The AI marketing glossary: 100+ terms every marketer should know in 2026
What a 90-day AI marketing roadmap looks like
AI Readiness Index: how ready is your organization for AI?
Eight AI marketing claims from your feed, checked
Four things to put in every AI prompt
How to use AI for SEO in 2026 without hurting your rankings
AI is the average of everything. Average never built a brand.
Is AI going to take your marketing job?
Where AI earns its keep in marketing, and where it costs you
Your AI tool is predicting words. Plan your marketing around that.
Marketers are all in on AI. Their customers are not.
Capability is cheap now. Judgement is what you're paying for.
Want to talk through how any of this applies to your team? Bill answers every message himself.
Book a strategy call