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Case studies

What AI did, and what people did

Every one of our AI marketing case studies shows the same split: the work we handed to AI, the work our team kept, and the check in between.

Tool Selection & Implementation
900,000

specimen records for a biotech company, pulled from scattered sources, tagged with AI, checked against the originals and turned into one database the team can search by 20 attributes.

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AI Search Optimization
20,000

pages audited for SEO with Claude and Semrush, boiled down from a spreadsheet nobody would read into a fix list ranked by impact and effort.

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AI Search Optimization · AI Content Marketing
10

competitors compared in one gap analysis, then turned into a content calendar aimed at the search share worth taking.

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Beyond client work

Things we've built

Beyond client projects, we build tools to test what AI can do: custom WordPress plugins, interactive calculators and checklists, marketing maturity models, a local business review helper, local real estate market reports and, for fun, a Pokémon card identifier.

Capability is cheap now. Judgement is what you're paying for.

Tell us where AI is helping your marketing and where it's making you nervous. We'll tell you what we'd keep, what we'd change and what we'd stop.

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