Everyone can. Almost no one is asking if they should.
Emulent AI started with a question Bill Ross kept running into with clients. Every marketing team could suddenly produce anything with AI: articles, ads, images, whole websites. Hardly anyone was stopping to ask whether they should.
For close to three years, Bill ran marketing tests on the most widely used AI platforms, always on their most advanced models. He tracked what worked, what fell apart and what slowly hurt the brands that tried it. Emulent AI is what came out of that work.
Part of Emulent Digital Marketing
Emulent AI is a sub-brand of Emulent Digital Marketing, the agency Bill owns. That means you get AI advice from people who also run SEO, content and web projects every day. We see what happens after the AI part is done: whether the page ranks, whether the email gets answered and whether the client is happy with what went out under their name.
What we believe
AI made producing things cheap. Knowing what to produce, and what to leave alone, is what clients pay for.
Drafts, data cleanup and summaries go to AI. Positioning, point of view and relationships stay with people.
The best results come from feeding it what only you know.
AI pulls everything toward the middle; our job is to help you find the edge.
We'd rather help you publish less and get more from it than count how many posts AI wrote.
Brands our founder has helped grow
Nissan, AT&T, Budweiser, Infiniti, Moen, HP and PwC.
Capability is cheap now. Judgement is what you're paying for.
Tell us where AI is helping your marketing and where it's making you nervous. We'll tell you what we'd keep, what we'd change and what we'd stop.
Meet the team