AI doesn't fix a bad strategy. It just runs it faster.
Marketing budgets are flat, yet the average team now puts 15.3% of its budget into AI (Gartner CMO Spend Survey, May 2026). A lot of that money buys tools before anyone has decided what they're for. Our AI marketing strategy work starts with the plan.
What usually goes wrong
A team signs up for three AI tools, each person uses them differently, and six months later nobody can say what changed. Content volume went up. Results didn't. Leadership asks for an AI strategy and gets a list of subscriptions.
How we build your AI marketing strategy
We look at your goals, your current marketing and the AI your team already uses. Then we take every proposed use of AI and ask the hard questions: would you sign it, can you check it, what breaks if it's wrong, and would your customer care that AI did it. The work that passes goes on the roadmap. The work that fails stays with your people, and we say why.
The roadmap covers 90 days because AI tools change too fast for a two-year plan to hold up. We set the first quarter in detail and leave room to adjust.
What you get
An audit of your current marketing and the AI already in use
A ranked list of AI use cases, each marked go, wait or don't
A 90-day roadmap with owners and dates
A measurement plan built on results (leads, revenue, time saved) instead of output counts
A readout session with your leadership team
Who it's for
Marketing leaders who have been told to "do something with AI" and want a plan they can defend. Teams that already use AI and want to know which parts are working.
Why it pays off
Gartner and The CMO Survey expect AI's share of marketing optimization work to grow from 24% today to more than 56% within three years. Teams with a plan will decide what that shift looks like for them. Teams without one will find out.
Questions
Most roadmaps take four to six weeks from kickoff to readout.
Yes. Most of our strategy clients already use AI; the plan sorts out what to keep, what to change and what to drop.
We can, through our tool implementation, content and training services, or your team can run it.
Capability is cheap now. Judgement is what you're paying for.
Tell us where AI is helping your marketing and where it's making you nervous. We'll tell you what we'd keep, what we'd change and what we'd stop.
Book a strategy call