Custom WordPress plugins, built with AI
Custom WordPress plugins, written with AI and reviewed by people, for jobs no off-the-shelf plugin did well.
The problem
Our web clients run on WordPress, and every site has a few jobs that no existing plugin handles cleanly: a custom content type, an import that has to run a particular way, a form that needs to behave like the business does. Hand-coding each one took developer time the projects rarely had.
What AI did
AI wrote the first version of each plugin from a plain-language brief: what the plugin should do, how the site is set up, and the WordPress conventions to follow. It also wrote the parts developers dislike most: settings screens, sanitizing input, documentation.
What people did
Our developers wrote the briefs, reviewed every line before it went near a live site, tested the plugins on staging, and kept the security and performance decisions for themselves. AI drafted; a person signed off.
Working, documented plugins delivered in a fraction of the usual time, and a repeatable way to build the next one. The same approach now produces most of the custom code we ship.
Capability is cheap now. Judgement is what you're paying for.
Tell us where AI is helping your marketing and where it's making you nervous. We'll tell you what we'd keep, what we'd change and what we'd stop.
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