Case study
10 competitors, one gap analysis, and a content calendar built to win search share
Service: AI Search Optimization
Service: AI Content Marketing
The problem
The client knew competitors were outranking them, but not on which topics or by how much.
Going to AI
What AI did
Semrush pulled keyword and content data for the client and its competitors. Claude compared the sets and surfaced the topics competitors ranked for that the client didn't.
Staying with people
What people did
We judged which gaps were worth chasing based on the client's business, and turned them into a content calendar.
The result
10
A prioritized calendar aimed at the search share worth taking.
Capability is cheap now. Judgement is what you're paying for.
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