Industry-specific tools: calculators, checklists and maturity models
Interactive calculators and checklists, marketing maturity models and client tools, built with AI for specific industries.
The problem
Useful content in a niche industry is hard to produce: a calculator, a checklist or a maturity model has to reflect how that business actually works, and building each one from scratch cost more than most content budgets allowed. Clients wanted tools their prospects would use, not another blog post.
What AI did
AI did the groundwork: it drafted the logic of each tool from our notes, wrote the first version of the questions, scoring and copy, and built the interactive pieces so they worked in a browser. It turned a one-page brief into a usable prototype quickly.
What people did
We decided what each tool should measure and why, checked every formula and threshold against real experience in that industry, and edited the copy so it sounded like the client, not like a template. Nothing went live until a person had run it end to end.
A set of tools, from interactive calculators and checklists to marketing maturity models and client-facing utilities, that give prospects a reason to engage and give clients something competitors cannot copy with a prompt.
Capability is cheap now. Judgement is what you're paying for.
Tell us where AI is helping your marketing and where it's making you nervous. We'll tell you what we'd keep, what we'd change and what we'd stop.
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