Make your team's judgement the thing clients pay for
When anyone can create anything, judgement becomes the premium. Your clients can open ChatGPT themselves. What they can't do on their own is know which output to trust, which to fix and which to throw away. That's where AI for agencies should start.
Sound familiar?
Clients ask what you're doing with AI, and every account manager gives a different answer. Some staff use AI for everything; others refuse to touch it. Margins are under pressure because clients assume AI made the work cheaper.
How we help
Bill has built and run marketing agencies himself, so we know where AI fits in client work and where it puts accounts at risk. We train your staff, set up projects so one client's details never bleed into another's, write a review process your team will follow, and help you explain your AI approach to clients in a way that wins work. White-label training for your clients is available too.
What success looks like
One AI approach across the agency. A story you can tell in pitches. Staff who spend their time on strategy and relationships, the parts clients pay a premium for.
Capability is cheap now. Judgement is what you're paying for.
Tell us how AI shows up in your client work today. We'll tell you where it fits, where it puts accounts at risk and how to explain it in your next pitch.
Book a strategy call