Getting good results from AI is a communication skill
You talk to AI in plain language, so technical skill is rarely what separates good results from bad ones. Clarity does. The people who get the most out of AI are the ones who can explain a job well to a person. If you can't explain it to a person, you can't explain it to AI. Our AI training for employees is built on that idea.
What your team will learn
It doesn't know things, it predicts them. It only sees what's in the conversation, and it sounds just as confident when it's wrong.
Context, audience, goal and examples.
Tell it what's off and why, the way you would with a colleague.
Which work goes to AI and which stays with people.
Training settings, standing instructions, projects per client and a never-paste list.
Formats
Keynote talks for conferences and leadership offsites, based on Bill's talk "Just because you can, doesn't mean you should."
Hands-on AI workshops where your team brings real tasks and we solve them with AI together.
Ongoing office hours for teams that want help as new questions come up.
Is AI going to take their jobs?
It's the question every team asks. Our honest answer: AI takes tasks, and people keep the judgement. Marketers who use AI well will replace the ones who don't. We show your team how to become the person who knows the tools, owns the review and brings what AI can't.
Questions
Both. Most workshops in the Raleigh-Durham area are in person.
Yes, including white-label training for agency clients.
Capability is cheap now. Judgement is what you're paying for.
Tell us where AI is helping your marketing and where it's making you nervous. We'll tell you what we'd keep, what we'd change and what we'd stop.
Book a workshop