Efficiency you gain can be brand trust you lose
Half of U.S. consumers say they'd rather buy from brands that don't use generative AI in their content, and 68% often wonder whether what they're reading is real (Gartner, March 2026). One careless AI-written statement can undo years of trust.
What governance means here
An AI acceptable use policy your team will follow on a Tuesday afternoon under deadline, kept short enough to remember. Who can use which tools. What never gets pasted in. Which work always gets a human review. What you tell customers about AI use.
Our view on detection
We advise clients to assume AI-written text can be identified, by detection tools, by watermarking from AI providers or simply by readers who have seen enough of it. Plan your disclosure and review rules as if anyone could find out, because eventually someone will.
What you get
An AI acceptable use policy written in plain language (two pages, not twenty)
An approval workflow your team will follow
A never-paste list: passwords, logins, API keys, customer data and anything else your legal team names
Disclosure guidelines for content, ads and client work
A short training session so the policy gets used
Questions
Yes. A one-page policy written now costs far less than cleaning up after a client's data ends up in a public chatbot.
Yes. We write the marketing side; your attorneys review the legal side.
Capability is cheap now. Judgement is what you're paying for.
Tell us where AI is helping your marketing and where it's making you nervous. We'll tell you what we'd keep, what we'd change and what we'd stop.
Talk to us about governance